Starting a business is surprisingly
simple--you just need to take the first step. Here's how to get through
the administrative hurdles faster than you think.
A neighbor had been talking about starting a business for at least
six months. Whenever I saw him, that's all he talked about. Eventually, I
got tired of it.
"What the heck are you waiting for?" I finally asked.
It turns out, he thought the process of starting a business was
really complicated. "I don't want to go through all that stuff," he
said, "unless I'm absolutely sure my idea is perfect." Like a lot of
would-be entrepreneurs, he was stalling because he was intimidated by
the apparent complexity of the administrative and legal tasks involved
in starting a business.
So I bet him lunch that we could take care of all that in less than three hours.
Keep in mind, I'm only talking about setting yourself up to do
business: I'm not talking about writing a business plan, sourcing
financing, developing a
marketing plan, etc. The goal is to get off Square One and get on to the fun stuff.
Here's how:
1. Get over the company-name thing.
Many people agonize endlessly over dreaming up the perfect company
name. Don't. If you're waiting until you come up with the perfect name,
you're also waiting to start making money.
Instead, at least for now, forget branding and unique selling
propositions and all the business-identity stuff. And don't worry about
finding the perfect URL or website design or promotional literature.
You're putting those carts way before your business horse, too.
Just pick a name so you can get the administrative ball rolling.
Remember, your business can operate under a different name than your
company name. (A "doing business as" form takes minutes to complete.)
And you can change your company name later, if you like.
2. Get your Employer Identification number (EIN).
An
EIN
is the federal tax number used to identify your business. You don't
need an EIN unless you will have employees or plan to form a
partnership, LLC, or corporation.
But even if you don't need an EIN, get one anyway: It's free, takes
minutes, and you can keep your Social Security number private and reduce
the chance of identity theft, because if you don't have an EIN, your
SSN identifies your business for tax purposes.
Note: If you're using an online legal service to set up an LLC or corporation, don't use it to get your EIN. Instead,
apply online at the IRS website. You'll have your EIN in minutes.
Now it's time to head to your locality's administrative offices.
3. Register your trade name.
If you won't operate under your own name, your locality may require
you to register a trade name. In most cases, you'll get approved on the
spot.
4. Get your business license.
Your county or city will require a business license. The form takes
minutes to fill out. Use your EIN instead of your Social Security number
to identify your business (for privacy reasons if nothing else).
You may be asked to estimate annual gross receipts. Do your best to
estimate accurately, but don't agonize over it. You're just providing an
estimate.
5. Complete a business personal-property tax form (if necessary).
Businesses are taxed on "personal" property, just like individuals.
Where I live, no form is required for the year the business is
established.
If you are required to file a business personal-property tax form and
you plan to work from home using computers, tools, etc., that you
already own, you won't need to list those items.
If you purchase tangible personal property during your first year in
business, you will list those items when you file your business
personal-property tax form the following year.
6. Ask your locality about other permits.
Every locality has different requirements. In my area, for example, a
"home occupation permit" is required to verify that a business based in
a home meets zoning requirements.
Your locality may require other permits. Ask. They'll tell you.
7. Get a certificate of resale (if necessary).
A certificate of resale, also known as a seller's permit, allows you to collect state
sales tax on products sold. (There is no sales tax on services.)
If you will sell products, you need a seller's permit. Your
state department of taxation's website
has complete details, forms, etc., if you decide to apply online, but
most localities have forms you can complete while you're at their
administrative offices.
8. Get a business bank account.
One of the easiest ways to screw up your business accounting and
possibly run afoul of the IRS is to commingle personal and business
funds (and transactions). Using a business account for all business
transactions eliminates that possibility.
Get a business account using your business name and EIN, and only use
that account for all business-related deposits, withdrawals, and
transactions.
Pick a bank or credit union that is convenient. Check out your local credit unions; often they
provide better deals than banks.
9. Set up a simple accounting spreadsheet.
Worry about business accounting software like QuickBooks later. For
now, just create a spreadsheet on which you can enter money you spend
and money you receive.
Bookkeeping is simple, at least at first. All you need are Revenue and Expenses columns; you can add line items as you go.
Instead of spending hours playing with accounting software, dreaming
up potential expense and income categories, and creating fancy reports
with no data, spend that time generating revenue. As long as you record
everything you do now, creating a more formal system later will be
fairly easy. It will also be more fun, because then you'll have real
data to enter.
And now you're an entrepreneur, with all the documents to prove it.
(Oh. I didn't have to pay for lunch.)